Premium Product = Premium Price
Everywhere you turn, there’s some news on how bad the economy is and on and on about financial doom and gloom. We get that finances are tight for some and overall people are cutting back. I recently had a conversation with a patron at the distillery discussing price vs. value which ultimately led to our product. The overall conclusion was “you get what you pay for”, and we’re inclined to agree. You see, we take every step of our process very seriously and have a strong dedication to the final quality of our product. It’s a handmade whiskey from start to finish from only the best ingredients… I don’t care what anyone else puts on their bottle (handmade, made by elves, made by my grandma, etc.), our whiskey TRULY IS HANDMADE! If you take our attention to detail and no shortcuts method and couple that with the fact that we make as much whiskey in a year as a large distillery makes in a day, we are obviously at a disadvantage with the numbers game. But, we’re fine with that. In fact, we prefer it that way. That gives us the time and energy needed to ensure every drop of whiskey we make is the very best with no compromises. All of this comes down to it takes a fair amount of time, effort, and money to make something right and we refuse to do it any other way. We make Montana Whiskey for pure, slow sippin’, enjoyment. Plain and simple. And, as far as we can tell, our customers agree because we can’t make enough of it these days it seems. We kindly thank you for that fact.
I can only think of a few other things I would get as much enjoyment out of for the money besides a well-made whiskey, and one of them is a tank full of gas in a 1965 Shelby Cobra.